Consumer-management-suite provider Gigya recently released a way for its clients to aggregate data from its products including Social Login, Registration-as-a-Service, Gamification, and Social Plugins and gain information about the identities and on-site behaviors of their user bases: Consumer Insights.
Gone are the times of toting around a massively bulky cell phone. Today, wherever you turn, everyone — even children — is on a sleek, elegant smartphone that has the capacity to do many of the things our computers can do. From texting, browsing the Web, reading emails, etc., people are increasingly using their phones for complicated task, and Facebook is set to maximize from this trend, attracting even more online retailers.
Facebook continued its efforts to keep its Open Graph clean, providing developers with a list of best practices for their submissions, and informing them that certain Open Graph actions will no longer be approved: listen; content-consumption actions such as browse, discover, and view; actions triggered by joining or registering with an application; and non-English actions.
Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers. At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, vice president of digital products and platforms at Tribune Broadcasting, and Jay Budzik, chief technology officer at Perfect Market, showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.
What has the third-largest newspaper in the U.K. and the largest free newspaper in the world done to result in a fourfold increase in traffic coming from Facebook? Metro shared its Facebook strategies with the social network for a case study on its developers page.
Facebook is making its plugins work even faster. Recently, the social network rebuilt the recommendations plugin, and now it’s the activity plugin that will get the speed boost. This will make it easier for users to indicate through Facebook that they’ve read something, watched something, or any other kind of action verb.
Upworthy wants to share content with the world — and use Facebook to do so. The company is in the developer’s showcase for utilizing social plugins and successfully using its Facebook page to engage its audience. Facebook reported that as Upworthy.com grew to 10.4 million unique users in one year, its Facebook page grew to 1.3 million likes over the same period. Upworthy credits Facebook for a large portion of its traffic.
Facebook continued its efforts to boost the speed of its social plugins, with Software Engineer Stoyan Stefanov detailing in a post on his blog how he was able to double the speed of the social network’s recommendations plugin.
Facebook Preferred Marketing Developer OpenGraphy started the engine on a new Facebook application for automaker Volkswagen in Belgium, with the social network’s open graph actions providing the fuel.
Facebook giveth, and Facebook taketh away: Just one week after pages’ like totals began dropping due to the social network’s purge of fake profiles and likes, reports surfaced of like totals increasing due to links sent in private messages, and not to users actually liking pages. Facebook responded that it was working to fix a bug in its social plugins, and that the totals being impacted were actually on counters that measure likes and shares.