Since launching in 2011, DAU-UP has helped developers including Playtika, Social Point, and Plarium promote their games via its access to Facebook’s application-programming interface. On Thursday, after six months of beta-testing, the company will launch its Mobile Gamer Acquisition Solution.
The social gaming space is dominated by King.com and Zynga. As we recently discussed, King.com’s games alone take up one-quarter of the Facebook application market. However, Barcelona, Spain-based Social Point has been growing steadily, and its numbers are nothing to sneeze at.
After capturing the attention of Facebook Co-Founder and CEO Mark Zuckerberg, SongPop from FreshPlanet also captured the top spot on Facebook’s list of the 25 top-rated social games of 2012.