The Ad Makeover application from Dove blows away the competition among apps from brands on Facebook in terms of monthly active users, far outdistancing the second-place app, Windows 8 from Microsoft, according to a new report on brand apps from social benchmarking platform Unmetric.
Maybe Co-Founder and CEO Mark Zuckerberg’s comparison of News Feed to a personalized newspaper wasn’t too far off. According to the Pew Research Center’s State of the News Media 2013 report, Facebook is a key way that news outlets such as The Huffington Post, The Daily Mail, and Yahoo reach their readers. The report notes that major U.S. news sites get an average of 9 percent of their traffic from Facebook, compared with 4 percent when measured 15 months ago.
U.K. newspaper The Guardian will pull the plug on its Facebook social reader application Monday, sending users who click on its links on the social network directly to its website, rather than to pages within Facebook.
User-management solutions provider Janrain tapped Facebook’s open graph technology to launch one-click sharing, allowing users to contextually share activities from brands’ websites, either automatically or via a single click.
Remember trending articles? They’re back, and bigger than ever. Facebook has been testing ways to give trending articles more prominence on news feeds and the latest incarnation is to have two trending articles stacked on top of each other. Previously, users would scroll sideways through trending articles.
Facebook’s initial public offering is a milestone in the evolution of not only social media, but media itself. Fairly or unfairly, Facebook is the lightning rod, the proxy, for the broader discussion about how fast consumer behavior is changing through our increasingly frictionless ability to share and socialize.
There is a lesson to be learned from reports earlier this week about certain Facebook social reader applications shedding users by the thousands: Don’t invest in a product or develop one just on the basis of popularity on Facebook. That’s because there’s a master magician pulling the strings, or, in this case, directing the flow of traffic, and that is the social network itself.