In February, the business, tech, and social media industries were abuzz with the results of a study by the Pew Research Center’s Internet & American Life Project, during which it was revealed that in America, “droves of users” were taking breaks from Facebook. In the days that followed, the headlines worried about the fact that 27 percent of people were planning on taking a break from the world’s largest and supposedly most popular networking site.
LinkedIn may be a great resource for professionals to connect with and contact other people regarding job opportunities, but about those who are fresh out of college with resumes full of part-time jobs and internships? Eyal Grayevsky figured that college students and recent graduates usually have more Facebook friends than LinkedIn connections, so he helped create FirstJob to enable the newest job seekers to find employment through Facebook relationships. The site officially launched Monday.
When thinking of uses for Facebook’s new graph search feature, job recruiting may not have been top of mind, but social employee referral-management platform Zao pointed out that graph search is actually well suited for social recruiting.
Social recruiting platform Jobvite took its offerings to the next level with Thursday’s releases of candidate-referral application Jobvite Refer and candidate-relationship-management solution Jobvite Engage, both of which continue the Jobvite tradition of extensive integration with Facebook.
Facebook announced the launch Wednesday of a jobs board application from the Social Jobs Partnership, a collaboration between the social network, the Department of Labor, the National Association of Colleges and Employers, the DirectEmployers Association, and the National Association of State Workforce Agencies.
Facebook is still the social network of choice among the U.S. work force, with 83 percent of respondents to a survey by social recruiting platform Jobvite having Facebook profiles, but Twitter and LinkedIn showed strong gains in 2012 versus 2011. Those Facebook, Twitter, and LinkedIn accounts are likely active, as well, as Jobvite also found that three-quarters of respondents were actively looking for or open to new jobs.
Ad targeting has become standard practice on Facebook, as advertisers can now point their messages toward people who are 25 years old, living in Miami, have been to college, and list baseball as an interest. Ziv Eliraz, CEO of social recruiting platform Zao, thinks employers can use similar tactics to target job ads to those who have work experience and education relevant to the positions.
Although LinkedIn is still king when it comes to finding jobs through social networking, Facebook might make some waves soon with a job search feature. A Dow Jones Newswires reporter recently heard that Facebook is planning to launch its own job board, aggregating listings from third-party providers.
A total of 92 percent of U.S. companies use social networks and social media to recruit talent, up from 78 percent five years ago, according to new research from recruitment platform Jobvite, which also found that although LinkedIn remains dominant in the sector, Facebook and Twitter continue to make inroads.