With big-name brands like L’Oreal, Groupon, and Pepsi using Facebook for social recruiting, it’s no wonder that small businesses are gaining the confidence to do the same — but it’s not quite as simple as it looks. You know what these big companies have that you don’t? Legal teams.
Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.
Should job recruiters incorporate Facebook into their social recruiting efforts? The answer is an emphatic yes, according to Work4 Labs, a major player in that field, and Work4 Labs illustrated why, in infographic form.
Facebook appears to be testing a feature aimed at improving its usefulness in the social recruiting sector, allowing users to indicate that they are currently unemployed after they add information to their work histories.
Is it possible to put a number on how well companies use social and mobile recruiting? Yes, according to Facebook recruiting solution Work4 Labs, which introduced online tool Social Recruiting Score Tuesday.
With more and more people accessing the Internet via mobile devices, smartphones and tablets have become integrated into the job recruiting process, as well, and Facebook social recruiting solution Work4 Labs examined just how strong that integration is becoming.
Here’s a warning to the 57 percent of the 500 juniors and seniors in college polled by social media reputation-protection utility Persona who do not believe they have inappropriate content on Facebook: 69 percent of job recruiters have rejected candidates based on content found on Facebook and other social networks.
LinkedIn is still the social network most used by recruiters to find and monitor potential job candidates, but Facebook and Twitter are used more often by employers seeking to showcase their brands, according to the results of the sixth annual Social Recruiting Survey from social recruiting platform Jobvite.