
Facebook and social marketing and engagement platform Vitrue apparently marketed and engaged a giant in the computer hardware and software industry, as Oracle announced Wednesday that it agreed to acquire the company. Terms were not disclosed.

Facebook and social marketing and engagement platform Vitrue apparently marketed and engaged a giant in the computer hardware and software industry, as Oracle announced Wednesday that it agreed to acquire the company. Terms were not disclosed.
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Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.

Vitrue, a marketing platform for Facebook and other social networks, is doing some marketing of its own with the launch of its Love campaign and its tag line, “Like can never replace Love.”