Social sharing application Buffer shifted its focus to mobile, announcing the launch of applications for the iPhone and the Web that allow users to more easily share content and post to Facebook, Twitter, LinkedIn, and App.net from one place.
Facebook marketing firm Betapond, which acquired application developer iPlatform last week, used the occasion of Facebook reaching 1 billion monthly average users to ask 404 “social media opinion formers” from the U.K. and Ireland what they thought about the social network, and if they have anything to say about it, Facebook is here to stay.
User-management solutions provider Janrain tapped Facebook’s open graph technology to launch one-click sharing, allowing users to contextually share activities from brands’ websites, either automatically or via a single click.
People are shocked when Facebook launches new ad products every few days — targeting your search queries, what sites you’ve been to, or taking your Facebook information and injecting it into other websites. You can even upload customer email lists and phone numbers to Facebook, too. But if you want Facebook to be able to measure your return on investment, it must know who the friends are of all your fans.
Facebook’s first quarterly financial report since going public offered some good news and some bad news for the company. The good news? Facebook is continually gaining users, especially on mobile. The bad news? The company took a major financial hit in stock compensation after the post-initial public offering freefall. But the three executives on Thursday’s earnings call — Co-Founder and CEO Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, and Chief Financial Officer David Ebersman — are confident in Facebook’s future.
Developer Joe Levy flew from his home in North Carolina to Facebook headquarters in Menlo Park, Calif., for a final round of job interviews a few months ago, but after releasing his Facebook Open Graph Redirect browser plugin for Google Chrome, he may be persona non grata at the social network.
Facebook has implemented a 10-second rule, and we’re not talking about food that was dropped on the floor: In an effort to control social sharing of videos and other content from applications using its open graph, the content must be viewed by users for at least 10 seconds before those apps can share the activity to their timelines.