Social Times

Instagram’s New Privacy Policy Includes Ad Product Similar To Facebook Sponsored Stories

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Not long after Facebook altered its data use policy, the social network’s photo-sharing site, Instagram, is also planning some changes. According to Instagram’s newest terms of use, users should expect to see more ads featuring their friends (sound familiar?). Sister site Social Times read through Instagram’s policy — which becomes official Jan. 16 — to let users know about some key facets.

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Zynga Brings Back Offers And Begins Testing New "Engagement Ads"

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-Zynga Logo-This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The primary source of controversy was IQ Quiz advertisements which we’ve covered extensively on AllFacebook over the past year. While sources vary on how large of a revenue stream offers were, sources stated that accounted for upwards of 33 percent of Zynga’s revenue.
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How To Monetize A Social Web Application

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What’s the secret monetization strategy that all the large web startups? That’s the question I was looking to answer when I first started writing about the Facebook platform when it opened up over two years ago and after listening to one web luminary after the other I realized there really is no secret sauce to making money on the social web: you’re either selling ads or selling a product. Why was it that all the executives were speaking as though there was a secret monetization strategy that was just around the corner?

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