“Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.
Facebook is launching a new content group to work with the film and television industries, and new products on the way will make non-friend and non-public data more available, which should help films and TV shows become even more social, Manager of Strategic Partner Development Nick Grudin said at the Social TV Summit in Bel-Air, Calif., earlier this month.
Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.
The social TV field has a new entrant in Ooyala Social, a high-definition-quality Facebook platform introduced by online video company Ooyala.