Arbor Mist raised its glasses to Facebook, as it became the first wine brand to reach 1 million likes, according to social media analytics platform Socialbakers, and its success hasn’t stopped at the like total.
The telecommunications industry received the most customer-service questions via Facebook in the third quarter, while the finance industry is the most responsive, and Personal Argentina was the top brand on Facebook in terms of answered questions minus unanswered questions, according to the latest Socially Devoted report from social media analytics platform Socialbakers.
Contrary to popular belief, the average Facebook page administrator is over 30 years of age, and likely male, although pages managed by females tended to draw more likes, according to a sample of some 100,000 page admins by social media analytics platform Socialbakers.
Walmart remained the top brand on Facebook in the U.S. for August, with nearly 31 million local fans, while Disney was the top media company in that category, and Sprint was tops on the Socially Devoted list, which analyzes companies in terms of responses to questions on Facebook and Twitter, as well as response times, according to the latest report from social media analytics platform Socialbakers.
Fans of fast-moving consumable goods (think everything from meat to candles to sponges), travel, and nonprofits are the most social with each other when it comes to shares from Facebook fan posts, according to data from social media analytics platform Socialbakers.
Most people don’t like Mondays, but when analytics company Socialbakers studied 2,858,620 Facebook posts from some 23,000 brand pages between April 30 and July 28, it found that Monday posts on brands’ Facebook pages had the highest chance of landing in the top 4,000 most engaging posts of the day.
Netherlands flag carrier airline KLM topped the second-quarter-2013 Socially Devoted list from analytics company Socialbakers, which analyzed companies in terms of responses to questions on Facebook and Twitter, as well as response times.