In January 2010, Facebook had just 337 million users — a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years. An infographic from Socialbakers illustrates how the demographics of Facebook have changed since 2010.
Socialbakers, which hosts a treasure trove of Facebook data, plans to expand its analytics power. The company announced Monday that it has acquired SocialBrando, an advertising firm based in Croatia. Socialbakers must’ve made SocialBrando — the company’s 10th international office — an offer it couldn’t refuse.
If you’ve been following any of AllFacebook’s posts about Black Friday, holiday shopping, and Facebook, it’s probably no surprise to you that Walmart was the most popular U.S. page on Facebook in November, according to new stats from Socialbakers. Walmart also posted one of the most engaging photos.
Facebook is continuing to grow, shooting past 1 billion users, but where are these people coming from? A new report from social statistics firm Socialbakers shows that many of them are coming from the Middle East and North Africa region, which accounts for an average of 21 new registrations per minute.
As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.
More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.
Not long after Facebook made changes to its algorithm (which people often refer to as EdgeRank) in September, many page admins started noticing greatly decreased reach. We Are Social teamed up with Socialbakers to gather some hard data on how the changes have affected pages. They found that while, yes, reach has gone way down, engagement has pretty much held steady since August.
Facebook analytics firm Socialbakers announced Monday that it has raised $6 million in investments from Index Ventures, as well as additional funding from first-round investors such as Early Bird Ventures.
English is still the most widely spoken language on Facebook, but a new challenger is rising. According to statistics from Socialbakers, a growing number of new users speak Portuguese, the third-most-popular language on the social network.
The debates are over. The rallies are coming to a close. The presidential candidates are getting hoarse. Now that the election is almost over, Socialbakers answers the question: “Who won the war of words” on Facebook?