Walmart remained the top brand on Facebook in the U.S. for August, with nearly 31 million local fans, while Disney was the top media company in that category, and Sprint was tops on the Socially Devoted list, which analyzes companies in terms of responses to questions on Facebook and Twitter, as well as response times, according to the latest report from social media analytics platform Socialbakers.
Fans of fast-moving consumable goods (think everything from meat to candles to sponges), travel, and nonprofits are the most social with each other when it comes to shares from Facebook fan posts, according to data from social media analytics platform Socialbakers.
Most people don’t like Mondays, but when analytics company Socialbakers studied 2,858,620 Facebook posts from some 23,000 brand pages between April 30 and July 28, it found that Monday posts on brands’ Facebook pages had the highest chance of landing in the top 4,000 most engaging posts of the day.
Netherlands flag carrier airline KLM topped the second-quarter-2013 Socially Devoted list from analytics company Socialbakers, which analyzed companies in terms of responses to questions on Facebook and Twitter, as well as response times.
Just because Facebook users may not necessarily be able to afford something, that doesn’t mean they won’t like the brand’s Facebook page. Analytics provider Socialbakers reports that luxury brands still account for eight of the top 10 automobile brands on Facebook in terms of likes, with BMW topping the field at 13,554,778.
Facebook has been making a push to get users to like more pages. It appears to be working. As Socialbakers notes, the average Facebook user in 2009 liked 4.5 pages. Now that figure has risen to 40. In the U.S., Facebook users like an average of 70 pages.