Just because Facebook users may not necessarily be able to afford something, that doesn’t mean they won’t like the brand’s Facebook page. Analytics provider Socialbakers reports that luxury brands still account for eight of the top 10 automobile brands on Facebook in terms of likes, with BMW topping the field at 13,554,778.
Facebook has been making a push to get users to like more pages. It appears to be working. As Socialbakers notes, the average Facebook user in 2009 liked 4.5 pages. Now that figure has risen to 40. In the U.S., Facebook users like an average of 70 pages.
“Game of Thrones,” which recently kicked off its third season on HBO, is one of the most popular TV shows around. On Facebook, the show has a loyal following of more than 5.5 million fans. Socialbakers recently compiled an infographic showing just how “Game of Thrones” has taken Facebook (and other social media sites) by storm.
As many people this weekend will be celebrating St. Patrick’s Day, which honors one of Ireland’s patron saints, we figured it would be prudent to take a look at Facebook’s influence in that country. However, Facebook appears to be rapidly declining in Ireland, according to statistics from Quintly (formerly AllFacebook Stats) and Socialbakers.
When most page administrators post or share videos to Facebook, they have two main options — upload directly to Facebook or upload to YouTube and share through the social network. But which option is best for engagement (if there’s any difference)? That’s what Socialbakers wanted to find out. The company discovered that while Facebook videos tend to get a few more comments, there’s not a lot of variation in likes or shares.
Is Facebook hemorrhaging users in the U.K., or is it a statistical anomaly?
In an effort to get a leg up on Facebook marketing, many like-obsessed pages resort to buying fans — fake profiles which only exist to boost pages’ numbers. Now that Facebook has broken down fans by country, VentureBeat notes that it’s easier to see which pages have acquired fans honestly, and which ones flat-out paid for them.
Gamers love Facebook, and two of the dominant gaming consoles (Xbox and PlayStation) have loyal followings on the social network. But interestingly enough, while Xbox has more fans in the U.S., PlayStation is more popular in Russia, a new infographic from Socialbakers shows.