Brands on Facebook: Would you like the ability to accurately predict the lifetime reach and engagement of organic and paid page posts? Social marketing solutions provider SocialCode added a new feature to its MessageOptics 2.0 social analytics tool: Post Predictions.
Last March, social marketing solutions provider SocialCode pegged Duke University as the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament, as did Facebook, both based on social data. They were both wrong, as the University of Louisville took home the trophy. This year, Facebook once again selected Duke as the victor in the 2014 NCAA Division I Men’s Basketball Championship tournament, based on the number of posts and words related to each school in the two weeks leading up to this past Sunday, when the field was selected. And now SocialCode followed suit, also going with the Blue Devils based on its study of “thousands of social signals.”
Brands looking to maximize their Facebook advertising efficiency during Super Bowl XLVIII would be wise to consider page post ads, according to a study by social marketing solutions provider SocialCode, which examined trends from Super Bowl XLVII.
Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.
Social rich-media advertising platform Moontoast is on a collaboration roll, announcing Wednesday that it will work with social engagement advertising provider Blinq Media, just one day after a similar announcement regarding Kenshoo Social and a little over one week after revealing a collaboration with social marketing solutions provider SocialCode.
Just days after aligning with social marketing solutions provider SocialCode, social ad platform Moontoast announced that it will team up with global social marketing platform Kenshoo Social to enable brands to incorporate rich social media into their campaigns on the mobile and desktop versions of Facebook’s News Feed.
Two winners in Facebook’s recent Preferred Marketing Developer program PMD Innovation Competition are teaming up, as social ad platform Moontoast and social marketing solutions provider SocialCode announced that they would collaborate with the aim of boosting engagement for advertisers on Facebook, particularly on its News Feed and on mobile devices.