SocialCode - AllFacebook

SocialCode - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 24 May 2013 20:09:57 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 SocialCode Touts Results Of Campaigns Using Facebook’s Partner Categories

Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.

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]]> David Cohen http://allfacebook.com/socialcode-partner-categories_b117311#disqus_thread http://allfacebook.com/socialcode-partner-categories_b117311 http://allfacebook.com/?p=117311 Mon, 13 May 2013 18:13:42 +0000 Moontoast Announces Another Collaboration, This Time With Gannett’s Blinq Media

Social rich-media advertising platform Moontoast is on a collaboration roll, announcing Wednesday that it will work with social engagement advertising provider Blinq Media, just one day after a similar announcement regarding Kenshoo Social and a little over one week after revealing a collaboration with social marketing solutions provider SocialCode.

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]]> David Cohen http://allfacebook.com/moontoast-blinq-media_b114423#disqus_thread http://allfacebook.com/moontoast-blinq-media_b114423 http://allfacebook.com/?p=114423 Wed, 03 Apr 2013 15:28:10 +0000 Moontoast Partners Up Again, This Time With Kenshoo Social

Just days after aligning with social marketing solutions provider SocialCode, social ad platform Moontoast announced that it will team up with global social marketing platform Kenshoo Social to enable brands to incorporate rich social media into their campaigns on the mobile and desktop versions of Facebook’s News Feed.

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]]> David Cohen http://allfacebook.com/moontoast-kenshoo-social_b114299#disqus_thread http://allfacebook.com/moontoast-kenshoo-social_b114299 http://allfacebook.com/?p=114299 Tue, 02 Apr 2013 14:03:06 +0000 Facebook Advertising, Marketing Firms Moontoast, SocialCode To Collaborate

Two winners in Facebook’s recent Preferred Marketing Developer program PMD Innovation Competition are teaming up, as social ad platform Moontoast and social marketing solutions provider SocialCode announced that they would collaborate with the aim of boosting engagement for advertisers on Facebook, particularly on its News Feed and on mobile devices.

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]]> David Cohen http://allfacebook.com/moontoast-socialcode_b113802#disqus_thread http://allfacebook.com/moontoast-socialcode_b113802 http://allfacebook.com/?p=113802 Tue, 26 Mar 2013 11:12:21 +0000 Duke Tops Facebook’s NCAA Bracket, Too

SocialCode wasn’t the only company to use Facebook data as part of its methodology for selecting the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament and select Duke: Facebook itself chose the Blue Devils, as well, filling out its bracket based on participating teams’ buzz on the social network over the past two weeks.

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]]> David Cohen http://allfacebook.com/duke-facebook-ncaa-bracket_b113363#disqus_thread http://allfacebook.com/duke-facebook-ncaa-bracket_b113363 http://allfacebook.com/?p=113363 Tue, 19 Mar 2013 20:08:36 +0000 SocialCode Algorithm Pegs Duke As NCAA Tournament Winner

The 2013 NCAA Division I Men’s Basketball Championship tournament tips off later Tuesday night, and fans throughout the country are using various strategies to fill out their brackets, as is social marketing solutions provider SocialCode, which used its own algorithm to determine that Duke will cut down the nets April 8.

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]]> David Cohen http://allfacebook.com/socialcode-brackets_b113347#disqus_thread http://allfacebook.com/socialcode-brackets_b113347 http://allfacebook.com/?p=113347 Tue, 19 Mar 2013 18:21:30 +0000 Facebook Preferred Marketing Developer Program Announces PMD Innovation Competition Winners

The Facebook Preferred Marketing Developer program announced the winners of its PMD Innovation Competition, “The Era of News Feed,” in a post on its Facebook Studio blog.

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]]> David Cohen http://allfacebook.com/pmd-innovation-competition-winners_b113289#disqus_thread http://allfacebook.com/pmd-innovation-competition-winners_b113289 http://allfacebook.com/?p=113289 Tue, 19 Mar 2013 13:42:50 +0000 SocialCode Self-Serve Platform Comes Out Of Beta

Social marketing solutions provider SocialCode announced Tuesday that its self-serve platform is now out of client beta and available for use by all Fortune 500 marketers.

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]]> David Cohen http://allfacebook.com/socialcode-self-serve_b112121#disqus_thread http://allfacebook.com/socialcode-self-serve_b112121 http://allfacebook.com/?p=112121 Tue, 05 Mar 2013 11:10:50 +0000 SocialCode Drills Down To Facebook Page Post Level With Message Optics

Social marketing solutions provider SocialCode announced the release Tuesday of Message Optics, an extension of its proprietary analytics platform that helps page administrators monitor their brands’ Facebook pages down to the level of the performances of individual posts.

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]]> David Cohen http://allfacebook.com/socialcode-message-optics_b111561#disqus_thread http://allfacebook.com/socialcode-message-optics_b111561 http://allfacebook.com/?p=111561 Tue, 26 Feb 2013 10:42:59 +0000 STUDY: Facebook Offers Effective In Boosting Brands’ Reach, Virality

The stories generated on Facebook users’ news feeds when offers are claimed, and the tendency by users on the social network to share offers make them far more effective than sponsored stories in expanding brands’ reach and virality, according to a recent study by social marketing solutions provider SocialCode.

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]]> David Cohen http://allfacebook.com/socialcode-offers_b111144#disqus_thread http://allfacebook.com/socialcode-offers_b111144 http://allfacebook.com/?p=111144 Wed, 20 Feb 2013 11:24:51 +0000 STUDY: Super Bowl Ads Boost Facebook Likes

How did running TV ads during CBS’ broadcast of Super Bowl XLVII affect brands’ like totals for their Facebook pages? Social marketing solutions provider SocialCode found that brands that advertised during the big game saw Facebook fan increases 2.7 times higher than non-advertisers, when compared with previous fan growth.

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]]> David Cohen http://allfacebook.com/socialcode-super-bowl-ads-likes_b110293#disqus_thread http://allfacebook.com/socialcode-super-bowl-ads-likes_b110293 http://allfacebook.com/?p=110293 Thu, 07 Feb 2013 11:24:59 +0000 Facebook Sales Director Bill Masterson Joins SocialCode As Chief Revenue Officer

Social marketing solutions provider SocialCode reached into Facebook’s executive ranks for its latest hire, tapping Bill Masterson, a former sales director for the social network, as its new chief revenue officer.

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]]> David Cohen http://allfacebook.com/bill-masterson-socialcode_b109086#disqus_thread http://allfacebook.com/bill-masterson-socialcode_b109086 http://allfacebook.com/?p=109086 Wed, 23 Jan 2013 11:00:12 +0000 SocialCode Studies Top 500 Facebook Pages To Determine Best Practices For Engagement

Social marketing solutions provider SocialCode examined engagement with Facebook posts from the social network’s top 500 pages from Aug. 1 through Oct. 20 to determine, as Chief Information Officer Addie Conner put it, “How brands can better optimize their page in order to have placement in the news feed.”

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]]> David Cohen http://allfacebook.com/socialcode-best-practices-engagement_b107019#disqus_thread http://allfacebook.com/socialcode-best-practices-engagement_b107019 http://allfacebook.com/?p=107019 Tue, 18 Dec 2012 13:03:25 +0000 Facebook’s View Tags Show That Views Can Be More Valuable Than Clicks

As Facebook advertisers try to find ways to get users to click on ads, new statistics show that the impression is probably more valuable than the click. TechCrunch learned more about Facebook’s view tag feature, which allows advertisers to track users who view ads, but who do not click on them. The site reports that, in one example, 87 percent of conversions came from impressions, rather than clicks.

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]]> Justin Lafferty http://allfacebook.com/facebook-view-tag-impressions_b105156#disqus_thread http://allfacebook.com/facebook-view-tag-impressions_b105156 http://allfacebook.com/?p=105156 Tue, 20 Nov 2012 18:14:18 +0000 New Features From SocialCode Allow Marketers To Zero In On Most Engaged Facebook Users

For brands marketing on Facebook, identifying and exploiting their most valuable fans has become a staple of social media strategies of late. SocialCode introduced two premium features Friday to help its clients do just that.

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]]> David Cohen http://allfacebook.com/socialcode-social-influencer-targeting-profiling_b101487#disqus_thread http://allfacebook.com/socialcode-social-influencer-targeting-profiling_b101487 http://allfacebook.com/?p=101487 Fri, 05 Oct 2012 16:13:55 +0000