One of the biggest challenges facing Facebook marketers is the plight of gaining engagement. Brands and other page administrators have tried to figure out the best types of posts to rack up more likes, comments, and shares — and most important, to play into Facebook’s algorithm. An infographic from American Express OPEN and SocialMouths shows some simple ways to make a page’s posts more popular.
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How do you market to pinners? To find out, we analyzed data on more than 10,000 associations between fans of Pinterest and other Facebook pages that they like.