Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.
Software Development Kit
With Black Friday just days away, mentions on Facebook containing words related to holiday shopping are up 160 percent compared with one month ago, while mentions of Christmas are up 157 percent, according to the social network.
Five of the top 10 global game developers on Facebook are from Europe, the Middle East, or Asia, compared with just one in 2011, Julien Codorniou, the social network’s head of games partnerships for EMEA, said during Facebook’s developer day at GDC Europe last month.
The largest software development kit update in Facebook’s history is now complete, and the results can be found in the beta release of Facebook SDK 3.0 for iOS, aimed at enabling developers of applications for the Apple operating system to integrate the social network into their apps.
With Facebook integration officially coming to Apple’s iOS 6 mobile operating system for its iPhone and iPad tablet, what new features are in the works?