Facebook Announces Rollout Of Custom Audiences For Websites, Apps; New Call To Action Buttons For Page Post Ads
The extension of Facebook’s custom audiences ad-targeting feature to websites and mobile applications, initially announced by Facebook last October, has been rolled out globally, and the social network also announced that five buttons triggering calls to action — shop now, learn more, sign up, book now, and download — will soon be available in the lower-right-hand corner of page post ads.
Gone are the times of toting around a massively bulky cell phone. Today, wherever you turn, everyone — even children — is on a sleek, elegant smartphone that has the capacity to do many of the things our computers can do. From texting, browsing the Web, reading emails, etc., people are increasingly using their phones for complicated task, and Facebook is set to maximize from this trend, attracting even more online retailers.
Facebook overhauled its iOS Developer Center, dividing content into topics and improving navigation, as well as providing sample apps.
The good news keeps coming for application developers on Facebook, as the social network announced three updates for its mobile app ads: the ability to create mobile app ads for engagement and conversion; a more automated audience-creation process; and a simpler way to select ad destinations.
Login with Facebook has arrived for applications using Microsoft’s Windows 8 and Windows Phone 8 operating systems, as Facebook announced in a post on its developer blog that Facebook Login for Windows 8 is ready to use in production apps, while Windows Phone 8 support is being launched in beta.
The software-development kit for the Unity game engine that Facebook released in August is now officially out of beta, complete with the latest features of the social network’s SDKs for iOS and Android, Facebook announced in a post on its developer blog.