Software-Development Kits

Facebook App Links: 1B Created Thus Far, Now Available For Mobile App Ads

AppLinks1B304

Facebook introduced App Links, an open, cross-platform solution for application-to-app linking, at its F8 global developer conference in San Francisco April 30, and the social network announced in a developer blog post Tuesday that more than 1 billion unique App Links have been enabled by mobile developers, adding that App Links can now be used in mobile app ads through Preferred Marketing Developers.

Read more

Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!

F8: Facebook Promises Platform Stability, And Here’s How It Plans To Deliver It

F8Audience304

Facebook Co-Founder and CEO Mark Zuckerberg began his keynote address at the F8 global developer conference in San Francisco Wednesday by promising to make the Facebook platform more stable for developers and applications, including a two-year stability guarantee for the social network’s core products, such as Facebook Login, sharing, requests, software-development kits, and frequently used graph application-programming-interface endpoints.

Read more

Facebook Announces Rollout Of Custom Audiences For Websites, Apps; New Call To Action Buttons For Page Post Ads

JackThreadsShopNowMobileAd304

The extension of Facebook’s custom audiences ad-targeting feature to websites and mobile applications, initially announced by Facebook last October, has been rolled out globally, and the social network also announced that five buttons triggering calls to action — shop now, learn more, sign up, book now, and download — will soon be available in the lower-right-hand corner of page post ads.

Read more