Soma

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Brands On Facebook Connect With Fans Through Social Good

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Brands love to connect with Facebook friends in a variety of ways — through discounts, conversation, applications, and crowdsourcing, among others. But some brands are finding that the social good is also an effective way of building relationships with their fans. Social Reality, which creates apps for several Fortune 500 companies, talked with AllFacebook about how brands have built awareness by working with those who have liked the page for charitable causes.

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