When FreshPlanet Co-Founder and CEO Mathieu Nouzareth and the rest of the development team started working on SongPop, they just wanted to create a game that would tap into the potential of mobile and social media. The game — which quizzes users on their ability to recognize a song as quickly as possible — has earned praise from Facebook Co-Founder and CEO Mark Zuckerberg and was recently featured on the Facebook developer blog.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Facebook has been under scrutiny since its initial public offering regarding its ability to make money off mobile. Later this month, the company plans to offer developers and advertisers the opportunity to place targeted ads — based on what applications people use — in mobile news feeds, The Wall Street Journal reports.
Facebook published a post urging developers to create applications for both the social network’s platform and mobile on its developer blog, saying that in May, Facebook drove users to iOS apps 134 million times and to the Apple App Store 83 million times.
Song Pop, the Facebook-based game where users can put their music knowledge to the test, gained a very important fan. Facebook Founder and CEO Mark Zuckerberg posted Thursday that he loves playing the game — a post that was shared by nearly 2,000 people in three hours.
