Real-time marketing platform Shift announced Tuesday that it finalized a $6 million series-B funding round, led by DN Capital.
One of the oft-expressed complaints about Facebook involves its traditional process of staggering the rollouts of new products, such as Graph Search and its redesigned News Feed. However, users who access the social network via Android devices can now access the latest versions of the flagship Facebook application prior to their release to the general public thanks to Thursday’s launch of the Facebook for Android beta-testing program.
Gamers love Facebook, and two of the dominant gaming consoles (Xbox and PlayStation) have loyal followings on the social network. But interestingly enough, while Xbox has more fans in the U.S., PlayStation is more popular in Russia, a new infographic from Socialbakers shows.
Now that Instagram is officially part of Facebook, Sony is reaching out to mobile photographers for a cool contest based on the social network. Inspired by celebrities, the company wants to see what kind of creativity users can unleash through their Instagram photos. Participants can win Sony’s newest Xperia Ion smartphone or a trip to see Maroon 5 live in concert.
Facebook analytics provider Socialbakers examined efforts by brands on the social network to target the 83 percent of its users outside of the United States.
Beginning tonight at 10 pm Pacific Standard Time, you’ll be able to rent Inception, Harry Potter and the Sorcerer’s Stone, Life As We Know It and Yogi Bear on separate Facebook pages created by Warner Brothers.
Sony Pictures is mulling whether to distribute movie rentals or sales via Facebook, following the example set by Warner Brothers.
Sony Online Entertainment (SOE), one of the largest and most successful online gaming companies of all time, has launched its first Facebook game, entitled PoxNora. PoxNora was previously available for play at PoxNora.com, and was hugely successful. The game was in fact acquired by SOE in January 2009, and has accumulated 2.5 million registered accounts so far. The game is a turn-based strategy game and collectable card game set in a fantasy universe. Sony also announced that they will “follow this inaugural Facebook launch of PoxNora with additional games for the Facebook platform based on both existing franchises and new intellectual property”.
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Universal Studios has launched a Facebook app for the new year, giving away 2,010 Blu-ray movies. Cute, right? The weekly sweepstakes includes 25 prize packages, with films such as Wanted, Knocked Up and Forgetting Sarah Marshall. The hope is that the new Facebook app will gain a good amount of traction and help Universal to get a stronger foothold in the social media space.