Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.
Just do it? Nike has when it comes to mentions of 2014 FIFA World Cup Brazil sponsors on Facebook and Twitter since the start of the tournament June 12, according to data from social marketing and analytics platform Engagor.
Cross-platform mobile messaging company WhatsApp, which was acquired by Facebook in a $19 billion deal last month, sneaked a unique way to potentially grow its user base into the update to its Android application.
Real-time marketing platform Shift announced Tuesday that it finalized a $6 million series-B funding round, led by DN Capital.
One of the oft-expressed complaints about Facebook involves its traditional process of staggering the rollouts of new products, such as Graph Search and its redesigned News Feed. However, users who access the social network via Android devices can now access the latest versions of the flagship Facebook application prior to their release to the general public thanks to Thursday’s launch of the Facebook for Android beta-testing program.
Gamers love Facebook, and two of the dominant gaming consoles (Xbox and PlayStation) have loyal followings on the social network. But interestingly enough, while Xbox has more fans in the U.S., PlayStation is more popular in Russia, a new infographic from Socialbakers shows.
Now that Instagram is officially part of Facebook, Sony is reaching out to mobile photographers for a cool contest based on the social network. Inspired by celebrities, the company wants to see what kind of creativity users can unleash through their Instagram photos. Participants can win Sony’s newest Xperia Ion smartphone or a trip to see Maroon 5 live in concert.
Facebook analytics provider Socialbakers examined efforts by brands on the social network to target the 83 percent of its users outside of the United States.