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Facebook Has A Nigerian Problem With Targeting

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No, I didn’t receive an email from Princess Zuckerberg asking me to save her family fortune from the hands of the rebel forces. This is not the typical Nigerian 419 scam. In this version, Facebook is unknowingly misleading its advertisers about its vaunted targeting abilities. If you buy ads targeting the U.S., it is now very likely that you are getting traffic from Nigeria and other parts of Africa, as well.

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U.S., Indonesia, Japan Lose Users As Facebook Sweeps Fake Profiles

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As Facebook mentioned in its 10-K filing, the site still has a serious problem with fake profiles, used to bolster shady pages’ fan metrics. It appears that the social network did some cleaning up in January, as several countries (notably the U.S. and Indonesia) lost a great number of users last month, according to Quintly. All around the world, more than 4 million users’ profiles were deleted in January.

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