In other news from South By Southwest, Kenshoo, a Facebook Strategic Preferred Marketing Developer and provider of cloud-based digital marketing solutions and predictive media optimization technology, announced an integration with Oracle Social Cloud as part of Oracle’s recently announced open-application-programming-interface-based social media solution.
South by Southwest
The last time Facebook held its F8 global developer conference, in September 2011, huge announcements were made, such as the introductions of Timeline, the ticker, and Open Graph applications. F8 will return April 30, in San Francisco, but don’t expect the fireworks of the previous event, as the one-day confab will be developer-focused, according to the social network.
Facebook and its Parse cloud-application platform are set to invade Austin, Texas, for South By Southwest, complete with the Parse + Facebook ice cream truck, and the social network published a schedule of Facebook and Parse SXSW events and talks in a post on its developer blog.
Director Nicholas Stoller and stars Zac Efron and Seth Rogan of upcoming Universal Studios comedy Neighbors will take part in a Facebook Live event during the South by Southwest festival in Austin, Texas, March 8, Mashable reported.
Facebook’s introduction of Video on Instagram Thursday and its potential impact on Twitter-owned video-sharing application Vine drew mixed reactions from the social media industry and media.
Facebook has been big on dogfooding its employees, and it appears the latest round came when the company shut off its website internally, forcing employees to only use their mobile applications. Facebook Product Manager Josh Williams, formerly CEO of Gowalla, told attendees at South by Southwest that Facebook blocked some employees’ access to Facebook.com at the campus for a while in an effort to get them to communicate using the native mobile apps.
Facebook and its photo-sharing network, Instagram, were all over the South By Southwest festival in Austin, Texas. Stephan Alber, a social engineer for young-adult-focused marketing agency Noise, put together an infographic looking at the festival through Instagram’s lens.
Despite the fact that social media has been a major component of recent editions of the annual South By Southwest gathering in Austin, Texas, social software company Expion found that sponsors of SXSW 2013 did next to nothing to maximize their marketing opportunities on Facebook.
More than 1 billion instances of application activity are shared via Facebook on a daily basis, and a total of more than 400 billion open graph actions have been shared on the social network, Facebook announced at SXSW 2013 Sunday.