If you looked at Facebook’s introduction of stickers for messaging (snuck into the latest iOS update) and wondered why they’re on your phone, you’re probably not the target demographic. Stickers, which are essentially supersized emoticons, have been a popular feature in Asian messaging applications such as Line and KakaoTalk. Not only do people use stickers, they pay for them. Stickers have been a major revenue source for Line, and it appears that Facebook may try to enter that market.
As Facebook mentioned in its 10-K filing, the site still has a serious problem with fake profiles, used to bolster shady pages’ fan metrics. It appears that the social network did some cleaning up in January, as several countries (notably the U.S. and Indonesia) lost a great number of users last month, according to Quintly. All around the world, more than 4 million users’ profiles were deleted in January.
Since 2010, PayPal has been one of the main methods of payment for Facebook developers. But as Facebook grows, the company is changing its PayPal policies for new developers in emerging markets, such as China, Brazil, and India. According to TechCrunch, developers in several countries must show extra identification as a means of authentication, such as photo IDs or incorporation papers, in order to be paid via direct deposit.
Facebook is increasingly becoming an international phenomenon, as Co-Founder and CEO Mark Zuckerberg has said that his goal for the company is to connect the world. While that might take a while, Facebook is rapidly growing in countries such as Brazil, South Korea, and Russia, according to new data from sister company Quintly (formerly AllFacebook Stats).
As Facebook shoots past 1 billion users, countries all over the world are becoming more plugged in to the social network. People in Brazil, Russia, Japan, South Korea, and India love Facebook, as there has been 41 percent growth in those countries this year, according to a new infographic from BestFreeOnline.
It’s well-known that more people are accessing Facebook on mobile devices, and the trend is definitely not lost among the site’s younger users. According to a study from Macquarie Research, 56 percent of users between ages 15 and 25 surveyed said they check Facebook from their phones, up from 24 percent last year. Macquarie feels that this could rise to 70 percent next year.
Facebook hopes to grow its social influence in Asia, as the company recently announced that it invested in the Asia Pacific Gateway — a 6,214-mile underwater internet cable from Malaysia to Japan, with cables branching off to other countries.
According to the latest figures from comScore, Facebook’s user growth figures for April were down dramatically, with the social network up just 5 percent in unique visitors versus April 2011, following growth rates of 24 percent last year and 89 percent in April 2010.
There’s been talk lately about Facebook’s growth potential among international markets. Much of this will depend on if and when the social network determines how to sell things on mobile, and if it can set up a seamless, user-friendly payment platform.
Facebook doesn’t comply with South Korea’s laws on privacy, a regulator in that nation said today.