One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
Celebrities had a great year on Facebook in 2012. Rihanna rose up the page charts to be the most popular human-based page on the social network, and several athletes saw their likes go up considerably around the time of the Olympic Games in London. However, Facebook’s popularity among those who don’t have iPhones or Android devices made Facebook for Every Phone the most popular page in 2012, according to Quintly.
The purge of fake profiles and likes announced by Facebook earlier this month kicked into full gear Wednesday, and the deletion of accounts that were created illegitimately and likes from malware, compromised accounts, deceived users, fake users, and purchased likes caused the like totals of several pages to drop, but in most cases, the effects were minimal.
As we wrote earlier this week, South Park ran an episode entirely about Facebook last night. The episode riffs on just about every common Facebook complaint that currently exists. We’ve embedded a couple clips from the episode below courtesy of South Park Studios, however if you want to view the entire episode, you can do so here.
This week’s South Park is entitled “You’ve Got 0 Friends” and will deal exclusively with that special social phenomenon so dear to our hearts, Facebook. The episode will air on Wednesday and involves Kyle struggling to find friends on Facebook after friending the “wrong” friend. A preview clip, “I’ve Got Nobody”, is shown below.