Southern California

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

What Makes A Story Successful On Facebook?

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National Public Radio has been wondering: What makes a story tick on Facebook? The company examined its geotargeted stories throughout July, August, and September, and found that nine types of stories in particular tended to do rather well on Facebook: place explainers, crowd pleasures, curiosity stimulators, news explainers, major breaking news, feel-good smilers, topical buzzers, provocative controversies, and awe-inspiring visuals.

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