A Southwest Airlines promotion Friday celebrating the carrier’s Facebook like No. 3 million turned into a huge dislike, as a computer error caused several customers to be booked and charged multiple times, with the airline receiving mostly negative reaction to its efforts to remedy the situation.
Mediabistro Webcast Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.