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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

50 Ways to Lose Your Facebook Followers

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Building up a following on Facebook is an intricate balance between posting things of interest, fostering engagement and giving your followers a reason to keep you in their News Feeds. It is a delicate house of cards — and the wrong social media wind can bring destruction. And like the Paul Simon song, “50 Ways to Leave Your Lover,” there are probably that many ways and more to drive all that traffic AWAY from your page. Let’s explore a few that you may be missing:

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Facebook ‘Crap Be Gone’ App: Social Fixer

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“I love every single Facebook feature and every spammy post that shows up in my News Feed,” said NO ONE EVER. No matter if you are a dilettante dabbler or a Facebook fanatic, you undoubtedly at some point or another have asked yourself, “Why does Facebook do it that way? And why can’t I change it — even a little bit?” There may be some foot-stomping involved depending on your level of frustration. Facebook always has its reasons, of course, and while it claims to want the best user experience, the reality is that the company has a bottom line to meet and advertisers to keep happy. So what is a poor Facebook user to do (besides dump Facebook, but let’s not get crazy)? Call in the Social Fixer — that’s what!

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You Keep Falling For Scams On Facebook: Stop It

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You see a post offering a $200 Nike gift card, so you share it (as requested) because “it can’t hurt to try!” Well, it may not “hurt,” but at the least, it’s super annoying to see these pop up all the time (they’re obviously not real, come on) — and at the worst, they actually do hurt, spreading malware to your own and your equally gullible friends’ computers. It’s time to stop this madness, folks. Sit on your hands until the urge to share these things passes if you have to.

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WARNING: You Can’t Win a Mercedes-Benz CLA 45 AMG by Liking a Facebook Page

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Attention, Facebook users: If you really want to own a Mercedes-Benz CLA 45 AMG, you’ll have to buy one from a dealer, like everyone else. Facebook pages claiming that they are giving away the automobiles to users who enter contests by liking the pages, liking and sharing promotional posts, and choosing the colors of their cars in comments are scams, according to Hoax-Slayer.

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Is Nothing Sacred? Scammers Use Fake Facebook Tribute Pages to MH17 Victims

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Just when you think scammers have hit rock-bottom, they find a way to go even lower. Daily Mail reported that online scammers are attempting to drive traffic to websites promoting adult hook-ups and counterfeit drugs by using fake Facebook pages supposedly paying tribute to victims of Malaysia Airlines flight 17 (MH17), which was shot down over Ukraine last week.

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