Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.
The Facebook Data Science Team continued to analyze 2014 FIFA World Cup Brazil as the tournament’s round of 16 came to a close, examining how users in different countries refer to “soccer” and “goals,” as well as compiling a list of the 10 goals that have generated the most shared posts and comments about goals.
Just do it? Nike has when it comes to mentions of 2014 FIFA World Cup Brazil sponsors on Facebook and Twitter since the start of the tournament June 12, according to data from social marketing and analytics platform Engagor.
2014 FIFA World Cup Brazil kicks off June 12 and runs through the championship game July 13, and Univision Deportes Network will provide exclusive Spanish-language in the U.S., including 24-hour coverage, as well as 56 live games (all 64 matches will be available via its Univision Deportes application). The Hispanic-targeted cable network also reached a partnership with Facebook to add content form the social network to its telecasts, according to The Hollywood Reporter.
Facebook Co-Founder and CEO Mark Zuckerberg’s wife, Priscilla Chan has kept a low profile, but she gave her first-ever television interview, to Savannah Guthrie, which aired on NBC’s “Today” Friday morning, and “Today” pointed out 10 things that were learned about Chan during the interview:
Is Facebook testing a Spanish-language version of Graph Search, which is currently available only in English?
Odds are, most Facebook users have seen status updates in their News Feeds with some variation of the “pay it forward” theme, meaning that if a stranger or friend shows a person kindness in some form, the recipient does something nice for someone else. But which countries and cities were responsible for the most pay-it-forward status updates? Lada Adamic and Thomas Lento of the Facebook Data Science Team have the answers.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Imagine Dragons after performing at the Grammy Awards; as well as the photo atop the post of a sweater selfie by the U.S. Ski Team.