A Facebook Strategic Preferred Marketing Developer swallowed up a Facebook Preferred Marketing Developer, as predictive marketing software provider Kenshoo announced its acquisition of software-as-a-service platform Adquant.
The Connected Marketing Platform from iCrossing is now integrated with media-management software from Kenshoo following the announcement Wednesday of a strategic partnership between the digital marketing agency and the Facebook Strategic Preferred Marketing Developer.
Marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer, announced a partnership with end-to-end marketing software provider Percolate to combine campaign planning, content creation, closed-loop intelligence and paid media execution on social.
Social marketing platform Shift, a Facebook Strategic Preferred Marketing Developer, has a new vice president of agency partnerships: Andrea Wolinetz, former managing director of connected platforms at PHD.
When a Fortune 100 company runs an advertising campaign on Facebook and Twitter, the steps are plentiful and the process is long. SocialCode, a social marketing solutions provider and Facebook Strategic Preferred Marketing Developer, offered some insight into the process.
In the second quarter of 2014, Kenshoo, a Facebook Strategic Preferred Marketing Developer, found that social ad spend was up 51 percent compared with the year-earlier quarter and 21 percent versus the first quarter of 2014.
Every picture tells a story, but what about every Facebook ad campaign? The social network teamed up with Strategic Preferred Marketing Developer and social media advertising technology firm Adaptly on a study in which two separate campaigns were run this past May for independent fashion and lifestyle website Refinery29. The results were detailed in a post on the Facebook for Business page.
Are you looking for a way to maximize your spend on Facebook advertising? AdParlor might be just what you’re looking for. Its newly launched social advertising platform provides robust reports and just oh so many metrics to help inform your efforts. And not only does it hold the coveted Strategic Preferred Marketing Developer status with Facebook — it’s a preferred partner on Twitter, too. Cross-platform analytics, here you come!
Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.