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Many Facebook users bristled at the idea of news feed ads coming from pages of which they weren’t fans. However, Facebook has pressed on with testing options to enhance revenue. The site recently launched a new way to place more ads on the site: sponsored search results. This was tested earlier this year, but it is now a full-fledged feature.
Facebook’s announcement that the site is testing ads that will go beyond pages’ fan bases set off a flurry of reaction across the Internet. Many criticized the social network, as previously, only content from pages specifically liked by the user or their friends ended up in their news feeds. Some feel that the ads are OK, since Facebook is a free service. A Facebook spokesperson told AllFacebook that this is a test, and users are able to hide these posts, similar to the process of hiding any other news feed content.
Facebook is trying out some new ways to cater to advertisers and gain back the faith of investors. On Tuesday, sister blog Inside Facebook reported that the social network will start allowing a select few pages to promote ads beyond their fan base. The ads encourage users to like the page, allowing advertisers to reach more than just their fans. A Facebook spokesperson said Wednesday that they will be similar to targeted ads and can be hidden by users.
Small businesses have by far the most to gain from leveraging Facebook as a marketing vehicle. Custom fan pages are rightfully replacing small business websites as efficient and affordable online destinations. Thanks to Facebook app provider North Social, everyone…
Chances are you’ve been crawling through endless articles trying to decipher Facebook’s newly announced Timelines, Tickers, and GraphRank. We’re all taking notes on how these changes will affect our social media marketing strategy. The question is: how will you respond?
Facebook marketers are constantly faced with the daunting task of growing a page’s fan count with no budget. Before you get discouraged that you can’t foot the bill for an Oprah-like car giveaway to work up your fans in a frenzy, take a deep breath. Facebook allows your brand plenty of opportunities to do more with less, you just need a little inspiration.
Running Facebook ads can be a great strategy to increase the reach of your brand, and drive traffic to your pages. In this post, you’ll learn how to effectively test, measure, and optimize your ads (what many call ‘A/B testing’) to ensure maximum results.
The cost of advertising on Facebook is rising. How can you optimize the performance of your ads without wasting a ton of cash? We’ve compiled 18 tips that make Facebook ads more effective – everything from titles, to content, to images and copy that really work. Read the report here.
These days three burning questions seem to be on every page admin’s mind: 1. How do I increase my fan count? 2. How do I quickly add more punch to my Facebook page? 3. How can I become more effective at social media marketing without breaking my budget?