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Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

How I Optimize Facebook Ad Campaigns In 15 Minutes Per Day

dennis

We call it MAA (not MMA or AMA) — and it stands for Metrics > Analysis > Action. The idea is this: Sort to find the top performers, ignoring the rest. Don’t mass-multiply; spend a few minutes per day, not three hours once per month. Amplify what’s working by using different forms of social retargeting via sponsored stories, sponsored results, and custom audience targeting. Don’t waste time making reports, unless you’re in that type of company — focus on insights and actions. Software is nice, but expert action is better. Software can’t mask missing competency. Repeat these cycles quickly — you can get them down to minutes and multiple cycles per day.

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Mark Zuckerberg Discusses Mobile, IPO, Search, And Facebook’s Future

zuckerberg_disrupt180

Facebook is the world’s most social platform, but the man who started it all hasn’t spoken much recently. At TechCrunch’s Disrupt SF event in San Francisco Tuesday, Facebook CEO and Co-Founder Mark Zuckerberg — dressed in a grey shirt, jeans, and tennis shoes — kept a happy tone as he discussed his company’s focus on mobile, the brain drain, its initial public offering, search, and his vision for the future. This was Zuckerberg’s first public address since Facebook’s IPO in May.

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