Sponsored Results - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 17 May 2013 23:00:31 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 8 Critical Steps For B2B Facebook Advertising Success Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps.

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New Career Opportunities Daily: The best jobs in media.

]]> Guest Writer http://allfacebook.com/8-critical-steps-for-b2b-facebook-advertising-success_b112724#disqus_thread http://allfacebook.com/8-critical-steps-for-b2b-facebook-advertising-success_b112724 http://allfacebook.com/?p=112724 Tue, 12 Mar 2013 14:24:43 +0000 Facebook Power Editor Update Offers More Clarity In Ad-Creation Process Facebook rejiggered the process of creating ads on its power editor advertising platform, giving page administrators greater flexibility in choosing what types of ads they want to create, rather than starting out by specifying what they were trying to promote.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/power-editor-update_b112051#disqus_thread http://allfacebook.com/power-editor-update_b112051 http://allfacebook.com/?p=112051 Mon, 04 Mar 2013 15:17:25 +0000 How I Optimize Facebook Ad Campaigns In 15 Minutes Per Day We call it MAA (not MMA or AMA) — and it stands for Metrics > Analysis > Action. The idea is this:  Sort to find the top performers, ignoring the rest. Don’t mass-multiply; spend a few minutes per day, not three hours once per month. Amplify what’s working by using different forms of social retargeting via sponsored stories, sponsored results, and custom audience targeting. Don’t waste time making reports, unless you’re in that type of company — focus on insights and actions. Software is nice, but expert action is better. Software can’t mask missing competency. Repeat these cycles quickly — you can get them down to minutes and multiple cycles per day.

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New Career Opportunities Daily: The best jobs in media.

]]> Dennis Yu http://allfacebook.com/yu-optimize-facebook-ad-campaigns-15-minutes_b110677#disqus_thread http://allfacebook.com/yu-optimize-facebook-ad-campaigns-15-minutes_b110677 http://allfacebook.com/?p=110677 Wed, 13 Feb 2013 14:20:12 +0000 Wall Street Lukewarm At Best After Facebook’s Fourth-Quarter Earnings Call The sentiment on Wall Street following Facebook’s fourth-quarter earnings call Wednesday was more negative than positive, with many analysts pointing to the social network’s staggering spending forecast for 2013 in lowering their ratings.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/wall-street-4q-reaction_b109720#disqus_thread http://allfacebook.com/wall-street-4q-reaction_b109720 http://allfacebook.com/?p=109720 Thu, 31 Jan 2013 11:25:20 +0000 Four Things Marketers Can Do With Facebook Graph Search Facebook’s new search engine, graph search, is every amateur stalker’s dream. Many posts already discussed the new feature for personal use, dating, and marketing, and dozens of others explained about graph search optimization.

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New Career Opportunities Daily: The best jobs in media.

]]> Guest Writer http://allfacebook.com/eti-suruzon-graph-search_b109313#disqus_thread http://allfacebook.com/eti-suruzon-graph-search_b109313 http://allfacebook.com/?p=109313 Fri, 25 Jan 2013 10:55:10 +0000 Facebook Launches Promote Your App Page For Developers, Highlighting Advertising Options Developers now have access to a new Promote Your App page from the social network, which functions as a portal highlighting all of the tools available to them for promoting, marketing, and advertising their applications.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/promote-your-app_b106724#disqus_thread http://allfacebook.com/promote-your-app_b106724 http://allfacebook.com/?p=106724 Thu, 13 Dec 2012 12:11:05 +0000 Facebook Adds Keyword Search To App Center, Announces Updates To App Dashboard Facebook announced several updates to its app dashboard on the developer side, as well as the rollout of keyword search in its app center.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/keyword-search-app-center-updates-app-dashboard_b103597#disqus_thread http://allfacebook.com/keyword-search-app-center-updates-app-dashboard_b103597 http://allfacebook.com/?p=103597 Thu, 01 Nov 2012 09:32:15 +0000 INFOGRAPHIC: Majestic Media’s Comprehensive Guide To Facebook’s Ad Offerings Facebook marketing firm Majestic Media is attempting to help advertisers, marketers, and page administrators make sense of the myriad advertising options available on the social network.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/infographic-majestic-media-ad-offerings_b102274#disqus_thread http://allfacebook.com/infographic-majestic-media-ad-offerings_b102274 http://allfacebook.com/?p=102274 Tue, 16 Oct 2012 16:54:52 +0000 Mark Zuckerberg Discusses Mobile, IPO, Search, And Facebook’s Future Facebook is the world’s most social platform, but the man who started it all hasn’t spoken much recently. At TechCrunch’s Disrupt SF event in San Francisco Tuesday, Facebook CEO and Co-Founder Mark Zuckerberg — dressed in a grey shirt, jeans, and tennis shoes — kept a happy tone as he discussed his company’s focus on mobile, the brain drain, its initial public offering, search, and his vision for the future. This was Zuckerberg’s first public address since Facebook’s IPO in May.

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New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/zuckerberg-mobile-search-future-disrupt_b99395#disqus_thread http://allfacebook.com/zuckerberg-mobile-search-future-disrupt_b99395 http://allfacebook.com/?p=99395 Tue, 11 Sep 2012 19:33:15 +0000 Get The Most From Facebook’s Sponsored Results You might have noticed, when searching on Facebook for a brand page, that other related companies show up in the search results. Facebook last month rolled out sponsored results as a new way for advertisers to get more bang for their buck, and so far, it’s working pretty well.

New Career Opportunities Daily: The best jobs in media.

]]> Dennis Yu http://allfacebook.com/get-the-most-from-facebooks-sponsored-results_b99136#disqus_thread http://allfacebook.com/get-the-most-from-facebooks-sponsored-results_b99136 http://allfacebook.com/?p=99136 Fri, 07 Sep 2012 13:02:51 +0000 Ads Find Their Way To Facebook Search Bar Many Facebook users bristled at the idea of news feed ads coming from pages of which they weren’t fans. However, Facebook has pressed  on with testing options to enhance revenue. The site recently launched a new way to place more ads on the site: sponsored search results. This was tested earlier this year, but it is now a full-fledged feature.

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New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/ads-find-their-way-to-facebook-search-bar_b97992#disqus_thread http://allfacebook.com/ads-find-their-way-to-facebook-search-bar_b97992 http://allfacebook.com/?p=97992 Wed, 22 Aug 2012 19:13:57 +0000 Facebook Testing Sponsored Results In Search Bar Facebook continues to focus on advertising revenue by testing new offerings, with the latest addition coming in the form of sponsored results, which take advantage of the social network’s search bar by allowing advertisers to take over the “typeahead.”

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/facebook-testing-sponsored-results-in-search-bar_b95064#disqus_thread http://allfacebook.com/facebook-testing-sponsored-results-in-search-bar_b95064 http://allfacebook.com/?p=95064 Fri, 20 Jul 2012 10:30:23 +0000