Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Expion Unleashes Suite Of New Social Marketing Tools
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Mediabistro Event
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Facebook’s Top Attorney Ted Ullyot Leaves Company
Ted Ullyot, who has been Facebook’s general counsel since 2008, is leaving the company. Facebook confirmed Ullyot’s departure with AllFacebook. Ullyot defended Facebook during its legal battles with the Winklevoss twins, and has seen Facebook grow from 500 users to 1 billion.
Facebook Wants To Make News Feed Ads Better, But Will Brands Comply?
Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what it’s got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse News Feed ads, users may be less likely to do much more than keep scrolling.
UPDATED: ‘Watched’ And ‘Want To Watch,’ Prompts On Mobile Are A Bug
Facebook is expanding its options on mobile with regard to letting users post about media they want to experience — but the site recently told AllFacebook that a recent discovery is a bug. Previously, a user could click on a book that a friend posted about through a sponsored story and say that they’ve read or want to read. Sister site Inside Facebook discovered that now, iOS users (we haven’t seen this for Android yet) can tap sponsored stories about a show or movie to indicate that they have watched or want to watch. Facebook said that this is a bug and that advertisers would not be charged for clicks.
How To Make Your Facebook Page Do Triple Duty For Your Business
If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:
The Problem With Social Ads: It’s Not Facebook, It’s You
As a digital marketer, I’m reading far too many articles taking jabs at the Facebook advertising platform. The argument runs that because the ads you see against your profile are sometimes irrelevant, Facebook’s business model is flawed. Most of the articles of this ilk focus on this being Facebook’s problem, with this being a product-related issue. From a user and business perspective, this is simply not true.
SocialWire Welcomed Into Facebook Preferred Marketing Developer Program With Apps Badge
Facebook’s Preferred Marketing Developer program welcomed another member, as advertising platform SocialWire announced Wednesday that it can now sport the Apps badge.
Adobe Social’s Jordan Enright-Schulz On New News Feed’s Social Marketing Implications
When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.
Facebook Testing Posts From Pages Users Haven’t Liked Referencing Pages Users Have Liked
Some Facebook users are seeing organic posts in their News Feeds that suggest posts from pages they have not liked when the posts are in reference to pages they have liked.
Will Facebook’s Revamped News Feed Kill Brands’ Reach?
The redesigned News Feed Facebook announced Thursday is a beautiful, visually rich design with some borrowed elements from mobile user experience that helps create a smooth, clean experience. But you already read all about it. In an ideal world, a richer and more engaging News Feed is good news for brands, which can benefit from higher engagement on their already mostly visual posts. But there is always a “but.”
