While photos remain the most common type of post for Facebook pages, and they continue to generate strong engagement, videos result in significantly higher engagement, yet they accounted for just 3 percent of pages’ posts in a recent study by social analytics firm Quintly, compared with 54 percent for photos.
The Electronic Privacy Information Center and the Center for Digital Democracy — which filed a complaint with the Federal Trade Commission earlier this month against Facebook’s $19 billion acquisition of cross-platform messaging company WhatsApp, alleging that the privacy of current WhatsApp users will be affected by Facebook’s use of their information — filed an update with the FTC Friday, in response to a blog post by WhatsApp Co-Founder and CEO Jan Koum earlier this week.
The settlement last August of the class-action lawsuit against Facebook over its use of users’ images in sponsored stories is about to face more opposition, as nonprofit advocacy group Public Citizen said it will file a legal brief with the Ninth U.S. Circuit Court of Appeals in San Francisco, stating that the settlement violates laws in seven states, The New York Times reported.
If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.
When Facebook began rolling out its Timeline redesign last March, the social network added features for developers to showcase their applications. Now it appears that one of those features, collections (not to be confused with the collections feature for retailers Facebook tested in late 2012), has been quietly shelved. Existing collections will not be affected, but new ones cannot be created.
Facebook announced last Thursday that it would begin phasing out sponsored stories. No new ads can be created from this point on, while previously purchased inventory will run through April 9. The controversial ad unit typically featured friends’ interactions with pages or applications, and they would inform you if those friends liked sponsored pages. While the ad unit was popular with advertisers, this often wasn’t the case for consumers, and its demise was foretold by Facebook as early as last June. Rolled into this change, however, is a significant revamp and net increased visibility for “social context.”
Did Facebook user Anthony Ditirro like the USA Today Facebook page, or didn’t he? Perhaps the answer will emerge during court proceedings, as the Colorado resident filed a lawsuit against the social network, seeking class-action status, and claiming that Facebook falsified likes for advertising purposes, CNET reported.
Facebook’s sponsored stories have seen their highs and lows, with the lowest low occurring when the ad unit became the subject of a class-action lawsuit, but sponsored stories will be history after April 9, according to a list of breaking changes to Facebook’s ads application-programming interface published on the social network’s platform roadmap.
A startup based in Tel Aviv, Israel, Prezma, announced the launch of Prezma for Advertisers, which allows brands to “pack a story” with content from multiple sources and share it on Facebook and other social networks and destinations on the Web.