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Privacy Groups Respond To WhatsApp Founder/CEO Jan Koum’s Blog Post With Updated FTC Filing

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The Electronic Privacy Information Center and the Center for Digital Democracy — which filed a complaint with the Federal Trade Commission earlier this month against Facebook’s $19 billion acquisition of cross-platform messaging company WhatsApp, alleging that the privacy of current WhatsApp users will be affected by Facebook’s use of their information — filed an update with the FTC Friday, in response to a blog post by WhatsApp Co-Founder and CEO Jan Koum earlier this week.

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Settlement Of Sponsored Stories Class-Action Suit Vs. Facebook Faces More Challenges

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The settlement last August of the class-action lawsuit against Facebook over its use of users’ images in sponsored stories is about to face more opposition, as nonprofit advocacy group Public Citizen said it will file a legal brief with the Ninth U.S. Circuit Court of Appeals in San Francisco, stating that the settlement violates laws in seven states, The New York Times reported.

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Facebook Ad Fraud: How To Beat Fake Likes

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If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.

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Facebook Quietly Phasing Out App Collections

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When Facebook began rolling out its Timeline redesign last March, the social network added features for developers to showcase their applications. Now it appears that one of those features, collections (not to be confused with the collections feature for retailers Facebook tested in late 2012), has been quietly shelved. Existing collections will not be affected, but new ones cannot be created.

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Facebook Sponsored Stories Are Dead: The Rise Of Ubiquitous Social Context

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Facebook announced last Thursday that it would begin phasing out sponsored stories. No new ads can be created from this point on, while previously purchased inventory will run through April 9. The controversial ad unit typically featured friends’ interactions with pages or applications, and they would inform you if those friends liked sponsored pages. While the ad unit was popular with advertisers, this often wasn’t the case for consumers, and its demise was foretold by Facebook as early as last June. Rolled into this change, however, is a significant revamp and net increased visibility for “social context.”

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