Facebook’s Top Attorney Ted Ullyot Leaves Company

Justin Lafferty — Fri, 10 May 2013 16:51:40 +0000

Ted Ullyot, who has been Facebook’s general counsel since 2008, is leaving the company. Facebook confirmed Ullyot’s departure with AllFacebook. Ullyot defended Facebook during its legal battles with the Winklevoss twins, and has seen Facebook grow from 500 users to 1 billion.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Wants To Make News Feed Ads Better, But Will Brands Comply?

Justin Lafferty — Wed, 01 May 2013 19:56:46 +0000

Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what it’s got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse News Feed ads, users may be less likely to do much more than keep scrolling.

continued…

New Career Opportunities Daily: The best jobs in media.

UPDATED: ‘Watched’ And ‘Want To Watch,’ Prompts On Mobile Are A Bug

Justin Lafferty — Tue, 23 Apr 2013 13:00:25 +0000

Facebook is expanding its options on mobile with regard to letting users post about media they want to experience — but the site recently told AllFacebook that a recent discovery is a bug. Previously, a user could click on a book that a friend posted about through a sponsored story and say that they’ve read or want to read. Sister site Inside Facebook discovered that now, iOS users (we haven’t seen this for Android yet) can tap sponsored stories about a show or movie to indicate that they have watched or want to watch. Facebook said that this is a bug and that advertisers would not be charged for clicks.

continued…

New Career Opportunities Daily: The best jobs in media.

How To Make Your Facebook Page Do Triple Duty For Your Business

Guest Writer — Wed, 17 Apr 2013 15:24:45 +0000

If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

continued…

New Career Opportunities Daily: The best jobs in media.

The Problem With Social Ads: It’s Not Facebook, It’s You

Guest Writer — Wed, 10 Apr 2013 18:29:48 +0000

As a digital marketer, I’m reading far too many articles taking jabs at the Facebook advertising platform. The argument runs that because the ads you see against your profile are sometimes irrelevant, Facebook’s business model is flawed. Most of the articles of this ilk focus on this being Facebook’s problem, with this being a product-related issue. From a user and business perspective, this is simply not true.

continued…

New Career Opportunities Daily: The best jobs in media.

SocialWire Welcomed Into Facebook Preferred Marketing Developer Program With Apps Badge

David Cohen — Wed, 27 Mar 2013 10:27:27 +0000

Facebook’s Preferred Marketing Developer program welcomed another member, as advertising platform SocialWire announced Wednesday that it can now sport the Apps badge.

continued…

New Career Opportunities Daily: The best jobs in media.

Adobe Social’s Jordan Enright-Schulz On New News Feed’s Social Marketing Implications

David Cohen — Thu, 14 Mar 2013 20:26:52 +0000

When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Testing Posts From Pages Users Haven’t Liked Referencing Pages Users Have Liked

David Cohen — Mon, 11 Mar 2013 16:37:55 +0000

Some Facebook users are seeing organic posts in their News Feeds that suggest posts from pages they have not liked when the posts are in reference to pages they have liked.

continued…

New Career Opportunities Daily: The best jobs in media.

Will Facebook’s Revamped News Feed Kill Brands’ Reach?

Guest Writer — Fri, 08 Mar 2013 10:54:24 +0000

The redesigned News Feed Facebook announced Thursday is a beautiful, visually rich design with some borrowed elements from mobile user experience that helps create a smooth, clean experience. But you already read all about it. In an ideal world, a richer and more engaging News Feed is good news for brands, which can benefit from higher engagement on their already mostly visual posts. But there is always a “but.”
continued…

New Career Opportunities Daily: The best jobs in media.

Facebook’s Revamped News Feed Aspires To Be A Personalized Newspaper

Justin Lafferty — Thu, 07 Mar 2013 15:32:57 +0000

In an effort to clean up the clutter, Facebook introduced a redesigned News Feed Thursday. Co-Founder and CEO Mark Zuckerberg, ironically enough, compared the company’s vision to that of a newspaper. If users just want to see stories about Wall Street, they can flip to the business section. On this new Facebook News Feed, if users just want to see posts from their friends, they can simply select that, and their news feeds will only be populated by their personal connections. Facebook feels that this redesign will make it easier for users to access and read what they want.

continued…

New Career Opportunities Daily: The best jobs in media.

Unified Introduces Winter 2013 Edition Of Social Operating Platform

David Cohen — Wed, 06 Mar 2013 14:49:55 +0000

Enterprise marketing technology provider Unified released the latest quarterly update to its Social Operating Platform Wednesday, unveiling the winter 2013 edition at the Montgomery Technology Conference in Santa Monica, Calif.

continued…

New Career Opportunities Daily: The best jobs in media.

Glow Digital Media Takes Aim At Facebook News Feed With Engagement Accelerator

David Cohen — Fri, 01 Mar 2013 11:58:45 +0000

Glow Digital Media, which was named a Facebook Strategic Preferred Marketing Developer last September, hopes to kick-start engagement for its clients within the social network’s news feed with this week’s launch of its Engagement Accelerator tool for its Glow Machine social advertising platform.

continued…

New Career Opportunities Daily: The best jobs in media.

On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred

Justin Lafferty — Thu, 28 Feb 2013 21:20:04 +0000

Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now, the lines are becoming a bit blurred, according to David Armano, managing director of Edelman Digital Chicago. Armano spoke with a crowd Thursday at the Tahoe Snowcial conference in Nevada, talking about the importance of content, and he also gave people a look behind the all-hands-on-deck approach that Cars.com took with its social media efforts during the Super Bowl.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Officially Announces Acquisition Of Atlas Solutions From Microsoft

David Cohen — Thu, 28 Feb 2013 16:58:27 +0000

Ending weeks of speculation, Facebook Thursday confirmed its acquisition of the Atlas Solutions ad-serving business from Microsoft.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Accidentally Rolls Out Returned Value Metric

Justin Lafferty — Thu, 28 Feb 2013 15:18:09 +0000

For some Facebook page administrators, the site recently added a new metric to insights — returned value. However, as social media experts Jon Loomer and Dennis Yu found out, the social network didn’t mean to roll out returned value at this time, and it has since pulled it back.

continued…

New Career Opportunities Daily: The best jobs in media.

Sponsored Stories - AllFacebook

Facebook’s Top Attorney Ted Ullyot Leaves Company

Facebook Wants To Make News Feed Ads Better, But Will Brands Comply?

UPDATED: ‘Watched’ And ‘Want To Watch,’ Prompts On Mobile Are A Bug

How To Make Your Facebook Page Do Triple Duty For Your Business

The Problem With Social Ads: It’s Not Facebook, It’s You

SocialWire Welcomed Into Facebook Preferred Marketing Developer Program With Apps Badge

Adobe Social’s Jordan Enright-Schulz On New News Feed’s Social Marketing Implications

Facebook Testing Posts From Pages Users Haven’t Liked Referencing Pages Users Have Liked

Will Facebook’s Revamped News Feed Kill Brands’ Reach?

Facebook’s Revamped News Feed Aspires To Be A Personalized Newspaper

Unified Introduces Winter 2013 Edition Of Social Operating Platform

Glow Digital Media Takes Aim At Facebook News Feed With Engagement Accelerator

On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred

Facebook Officially Announces Acquisition Of Atlas Solutions From Microsoft

Facebook Accidentally Rolls Out Returned Value Metric