What happened when the sporting goods subsidiary of a tire company in Canada scrapped its traditional weekly circular for two weeks in favor of advertising on Facebook? Duncan Fulton, chief marketing officer of FGL Sports and senior vice president at Canadian Tire, described Sport Chek’s positive experiences in a post on the Facebook for Business page.
Facebook Chief Creative Officer Mark D’Arcy shared his thoughts on the recently announced winners of the 2014 Facebook Studio Awards in a post on the Facebook for Business page, outlining five key trends from this year’s winners.
Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.