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Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

WORLD CUP: Most-Talked-About Sporting Event In Facebook History, 350M Users, 3B Interactions

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With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.

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WORLD CUP: Argentina’s Semifinal Victory Vs. Netherlands Yields 83M+ Facebook Interactions

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The second semifinal match at 2014 FIFA World Cup Brazil did not approach the first in terms of game play or Facebook buzz, but according to the Facebook Data Science Team, the victory by Argentina over the Netherlands on penalty kicks (4-2) after a 0-0 draw resulted in more than 83 million interactions (posts, comments, and likes) on the social network, from 39 million users.

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WORLD CUP: Germany’s Stunning Rout Of Brazil Results In The Most Facebook Interactions

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Host Brazil’s shocking 7-1 defeat at the hands of Germany in a semifinal match Tuesday at 2014 FIFA World Cup Brazil sparked the most conversation on Facebook of any of the tournament’s games to date, with 66 million of the social network’s users responsible for more than 200 million interactions (posts, comments, and likes), including more than 52 million interactions from 16 million users in Brazil alone, according to the Facebook Data Science Team.

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