Facebook is turning to an executive from the National Basketball Association to help lead its full-court press for sports partnerships, announcing that NBA Development League President Dan Reed will join the social network as head of global sports partnerships.
Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.
The Facebook Data Science Team revisited check-ins at 2014 FIFA World Cup Brazil, analyzing more than 1 million of them and determining how many users met during the event and connected on the social network.
It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.
Prior to Sunday’s final match of 2014 FIFA World Cup Brazil, the Facebook Data Science Team analyzed posts from each of the 32 countries that participated in the tournament, examining how support moved from one team to another after clubs were eliminated.
With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.
The final match of 2014 FIFA World Cup Brazil, in which Germany edged Argentina 1-0 with a goal late in extra time, was the top sporting event in Facebook’s history, generating more than 280 million interactions (posts, comments, and likes) from 88 million users, according to the Facebook Data Science Team.
The second semifinal match at 2014 FIFA World Cup Brazil did not approach the first in terms of game play or Facebook buzz, but according to the Facebook Data Science Team, the victory by Argentina over the Netherlands on penalty kicks (4-2) after a 0-0 draw resulted in more than 83 million interactions (posts, comments, and likes) on the social network, from 39 million users.
Host Brazil’s shocking 7-1 defeat at the hands of Germany in a semifinal match Tuesday at 2014 FIFA World Cup Brazil sparked the most conversation on Facebook of any of the tournament’s games to date, with 66 million of the social network’s users responsible for more than 200 million interactions (posts, comments, and likes), including more than 52 million interactions from 16 million users in Brazil alone, according to the Facebook Data Science Team.