Spotify

Facebook App Links: 1B Created Thus Far, Now Available For Mobile App Ads

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Facebook introduced App Links, an open, cross-platform solution for application-to-app linking, at its F8 global developer conference in San Francisco April 30, and the social network announced in a developer blog post Tuesday that more than 1 billion unique App Links have been enabled by mobile developers, adding that App Links can now be used in mobile app ads through Preferred Marketing Developers.

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Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

DataPoint: The Top Developers On Facebook

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King.com leads the pack when it comes to the top Facebook developers. According to AppData, the social gaming company had an average of 93.5 million daily active users, giving it more than 23 percent of the market in March. Microsoft had about 26.6 million DAUs in the same time frame, with nearly 7 percent of the market. It was followed by Zynga (18.2 million DAUs), Spotify (12.4 million), and Supercell (11.3 million).

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Facebook For Android Update Includes Ability For Home Users To Control Music Apps Via Cover Feed, Animated Stickers

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The Facebook for Android Beta Testers program continues to bear fruit, as new features to the social network’s flagship application for the platform, which were added to its beta app earlier this month, are now part of the mainstream app, with the most dramatic addition being the ability by users of the Home Android overlay to control music apps they are using — such as Spotify, Google Play Music, Pandora, and Rdio — directly via their lock screens.

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