Earlier this month, hundreds of social media leaders gathered together at the AllFacebook Marketing Conference in San Francisco to take a closer look at Facebook’s recent innovations, as well as to share best practices and tactics to better navigate the ever-changing social network.
When Facebook introduced its revamped News Feed in March, one of the most immediate reactions was concerns by brands that users’ ability to customize their feeds would impact them and potentially slash into their engagement, despite the social network’s efforts to reassure them. Nearly three months to the day after the debut of the new News Feed, the morning keynote at the AllFacebook Marketing Conference in San Francisco will weigh the impact.
Social marketing software provider Spredfast announced Tuesday that it raised $18 million in venture capital in a round led by OpenView Venture Partners and joined by existing investors Austin Ventures and InterWest Partners.
Ratings and reviews from fellow users of Facebook and other social networks often play a role in purchasing decisions. Recognizing this, social marketing software provider Spredfast announced that it integrated with ratings and reviews platform Bazaarvoice.