Social relationship platform provider Spredfast and social experience creator Mass Relevance announced Wednesday that the two companies have merged, and that the combined entity will operate under the Spredfast name.
Social relationship platform provider Spredfast announced Friday that it raised $32.5 million in growth capital in a funding round led by Lead Edge Capital, adding that the funds will be used for talent acquisition, product development, and global expansion.
Seven Facebook Preferred Marketing Developers were called out by Forrester Research in its latest report, The Forrester Wave: Social Advertising Platforms, Q4 2013, with Kenshoo crowned as the category leader, joined by Salesforce.com, Marin Software, Unified, Shift, Optimal, and Nanigans.
Earlier this month, hundreds of social media leaders gathered together at the AllFacebook Marketing Conference in San Francisco to take a closer look at Facebook’s recent innovations, as well as to share best practices and tactics to better navigate the ever-changing social network.
When Facebook introduced its revamped News Feed in March, one of the most immediate reactions was concerns by brands that users’ ability to customize their feeds would impact them and potentially slash into their engagement, despite the social network’s efforts to reassure them. Nearly three months to the day after the debut of the new News Feed, the morning keynote at the AllFacebook Marketing Conference in San Francisco will weigh the impact.
Social marketing software provider Spredfast announced Tuesday that it raised $18 million in venture capital in a round led by OpenView Venture Partners and joined by existing investors Austin Ventures and InterWest Partners.
Ratings and reviews from fellow users of Facebook and other social networks often play a role in purchasing decisions. Recognizing this, social marketing software provider Spredfast announced that it integrated with ratings and reviews platform Bazaarvoice.