Social relationship infrastructure provider Sprinklr, a Facebook Preferred Marketing Developer, has acquired influencer advocacy company Branderati, and Branderati CEO Mark Curtis will join Sprinklr’s New York office as a general manager of its advocacy business unit.
Not surprisingly, most page administrators post to their pages via Facebook on the desktop, but which third-party apps do they use? According to a study by social analytics provider Quintly, Hootsuite tops the list.
Social media management system Sprinklr announced the closing of a $40 million series-D investment round from Iconiq Capital, Intel Capital, and Battery Ventures, adding that the new funds will help speed its entry into the paid social market.
We got a sneak peek at the Adobe Marketing Cloud user interface that is launching Wednesday. In short, it’s a Pinterest-like feed sourced from what others in users’ organizations are sharing. Adobe Marketing Cloud integrated content creation and community management into its dashboards, allowing users to post to Facebook, moderate through queues, and examine the performance of their posts.