Every page on Facebook is in competition for space on users’ news feeds. With the changes in Facebook’s algorithm (commonly known as EdgeRank), pages have to work harder or open up the checkbook to get into more of their fans’ news feeds. At the AllFacebook Marketing Conference in New York, an expert panel discussed how to see what the competition is doing and draft a Facebook marketing strategy. However, don’t assume that just because your competition is spending the big bucks, they’ve succeeded at marketing.
Retailers’ Facebook page administrators may want to mix in more promotions and prepare to work some off-hours during the upcoming holiday season, according to the results of a study of the digital marketing campaigns of 20 leading brands by Yesmail Interactive.
A Platform for Good, a new online resource from the Family Online Safety Institute aimed at parents, teachers, and teens, launched Wednesday after being initially announced in February, and FOSI member Facebook plugged the launch in a note on the Facebook Safety page.
A promotion created by Sprint in partnership with Digitas and Leo Burnett hopes to create an alternative to moviegoers being forced to yell, “Turn off that damn cell phone!” in more than 1,000 NCM Movie Theaters.