The subject of Facebook’s long-rumored and perpetually delayed launch of video ads was raised during the social network’s third-quarter earnings call Wednesday, and the timetable remains up in the air.
A Facebook Strategic Preferred Marketing Developer became the latest company to weigh in on Facebook’s advertising performance prior to its third-quarter earnings call Wednesday, as Spruce Media released its latest State of Facebook Advertising report.
Facebook Chief Operating Officer Sheryl Sandberg may have clammed up about video ads on the social network during the company’s second-quarter earnings call last week, but sources close to the situation are talking, specifically to Bloomberg, and the price tag on those video ads has reportedly risen to as much as $2.5 million per day.
Spruce Media, a Facebook Strategic Preferred Marketing Developer, offered its take on the state of Facebook advertising in the second quarter of 2013 prior to the social network’s earnings call later Wednesday afternoon.
The next big revenue-driver for Facebook will likely be its long-rumored introduction of video ads, but the social network has made no official announcements on when that product will debut, and sources close to the situation are all over the place with their guesses on the topic.
Facebook’s introduction of Video on Instagram Thursday and its potential impact on Twitter-owned video-sharing application Vine drew mixed reactions from the social media industry and media.
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Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.
Facebook marketing solutions provider Spruce Media teamed up with measurement firm Nielsen and the social network to begin offering Nielsen Online Campaign Ratings, which bring a benchmark comparable with Nielsen’s television gross rating points to brands advertising on Facebook.