Spruce Media - AllFacebook

Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising

David Cohen — Mon, 29 Apr 2013 14:20:59 +0000

Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.

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Spruce Media Offers Facebook Brands Access To Nielsen Online Campaign Ratings

David Cohen — Mon, 15 Apr 2013 12:51:53 +0000

Facebook marketing solutions provider Spruce Media teamed up with measurement firm Nielsen and the social network to begin offering Nielsen Online Campaign Ratings, which bring a benchmark comparable with Nielsen’s television gross rating points to brands advertising on Facebook.

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AllFacebook Marketing Conference: Register Before Midnight And Save!

Mediabistro Events — Thu, 11 Apr 2013 12:15:53 +0000

There’s no better way to learn the tricks of the social media trade than from experts who know the secrets to audience engagement and monetization. Join AllFacebook Marketing Conference, June 5 in San Francisco, and develop skills to leverage your fan base and boost revenue. Leading professionals from Jack Daniel’s, LA Opera, Toyota, and more will speak at the event.

Prices increase at midnight tonight, so register now and save.

Featured sessions include:

Mobile, Social, and Local: Where Search, Influence, and Opportunity Meet: Is your business up to speed with its mobile presence? Smartphones and tablets are often the first point of search and contact between consumers and today’s business. Professionals from Spruce Media, Work4Labs, Sparker Strategy, Ampush, and Moontoast will explore how search is huge part of location-based marketing and how reviews are boosting search-engine optimization and search results.
Managing Facebook Burnout: A recent Facebook study found that users regularly burn out on the social network and take “Facebook vacations,” the opposite of what a company wants to hear. In this panel, we’ll discuss ways to leverage Facebook with real-world and social interactions, incentivize users that already like your page, and balance audience engagement with appropriate message pacing.

View the full program here.

Early bird prices end at midnight tonight (April 11), so register now!

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From Promise To Performance: Measuring Facebook Success Beyond The Like

Guest Writer — Thu, 24 Jan 2013 11:19:56 +0000

For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook likes for brand pages. The conventional wisdom went that the larger the community on Facebook, the greater the chances of promoting whatever the brand wanted to do, whether it was a new product, campaign, etc.

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Spruce Media On The State Of Facebook Advertising In The Fourth Quarter Of 2012

David Cohen — Thu, 17 Jan 2013 16:29:42 +0000

Facebook’s fourth-quarter earnings call is set for Jan. 30, but Facebook advertising solutions provider Spruce Media offered its early look at the state of advertising on the social network during the last three months of 2012, and the company was optimistic that the sector will continue to grow.

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Layoffs At Facebook Ad Outfit Spruce Media

David Cohen — Tue, 08 Jan 2013 17:46:46 +0000

Facebook advertising solutions provider Spruce Media laid off some 20 people Monday, reducing its staff to around 35, Chief Operating Officer Lucy Jacobs confirmed to Business Insider.

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How To Take On Your Facebook Competition

Justin Lafferty — Wed, 05 Dec 2012 10:30:35 +0000

Every page on Facebook is in competition for space on users’ news feeds. With the changes in Facebook’s algorithm (commonly known as EdgeRank), pages have to work harder or open up the checkbook to get into more of their fans’ news feeds. At the AllFacebook Marketing Conference in New York, an expert panel discussed how to see what the competition is doing and draft a Facebook marketing strategy. However, don’t assume that just because your competition is spending the big bucks, they’ve succeeded at marketing.

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Facebook Ad Firm Spruce Media Secures $15M

David Cohen — Wed, 14 Nov 2012 14:18:53 +0000

Facebook advertising solutions provider Spruce Media announced Wednesday that it secured $15 million in debt financing from Square 1 Bank.

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Report: Facebook Ads In News Feed, Mobile Represent A ‘Win-Win-Win’

David Cohen — Thu, 25 Oct 2012 13:18:05 +0000

The placement of ads in Facebook’s news feed has caused click-through rates to soar by more than 20 times, from 0.058 percent to more than 1 percent, according to an analysis of some 86 billion impressions between the third quarters of 2011 and 2012, from 459 clients in 113 countries by Spruce Media.

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Facebook Introduces Strategic Preferred Marketing Developer Tier

David Cohen — Thu, 20 Sep 2012 17:33:35 +0000

Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.

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Vitrue Ties In Ad-Management Platforms With Media Partner Program

David Cohen — Fri, 11 May 2012 11:55:44 +0000

Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.

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