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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

10 Reminders Before Launching Facebook Apps

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Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.

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