For the third consecutive year, direct marketing company Publishers Clearing House will hold its “The Give Back” charity initiative, which allows Facebook users who like the PCH page to vote once per day for their favorite of three selected charities.
St. Jude Children’s Research Hospital
Odds are, you always have one friend who is nearly impossible to shop for when it comes to birthdays and holidays. Now, through Facebook Gifts, users can donate to a charity or nonprofit in honor of a friend. This feature, which gives users 11 different organizations from which to choose, is something that Facebook is testing.
Multichannel direct-marketing outfit Publishers Clearing House announced the launch of its second “The Give Back” charitable-giving program on Facebook Tuesday, with the campaign set to run through Nov. 5.