Facebook’s algorithm, which decides what users see and when, has become a hot topic in recent months as the company tweaks it to ensure that users see the content with which they’d be most likely to engage. During a meeting Friday with selected members of the media, Facebook representatives explained that there’s no malicious intent with the changes in its algorithm. Based on how users have engaged with posts in the past, Facebook wants users to see what kinds of stories they’d be most willing to like, comment on, and share.
We all know the five-second reaction to seeing a friend’s birthday on Facebook — a basic greeting posted to their timeline. What if you want to do more? Several companies are filling the gap and making a statement with social gifting, allowing people to give real-life presents to their friends. While entities such as Wrapp and Gifties are getting a foothold in the market, Facebook announced Thursday the launch of Gifts, a native program where users can give things such as Gund teddy bears, Starbucks gift cards, and Star Wars flash drives.
Last week CollegeHumor posted a pretty entertaining rendition of what it would be like if the Star Wars characters had access to Facebook. My personal favorite is of the Storm Trooper’s status update which says “was forced to kill a giant teddy bear. FML.” While there have been numerous fake status update threads posted around the web, I found this series to be particularly entertaining. You can view the full series below.