Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.
StarCom MediaVest Group
Facebook clinched a huge advertising deal Monday, as Ad Age reported that the social network inked a long-term partnership with advertising holding company Publicis Groupe, which includes media networks Starcom MediaVest Group and ZenithOptimedia, as well as digital agencies Digitas, Razorfish, and Rosetta.
Mark Hamilton, who had been a client managing director, Middle East and north Africa, for Starcom Mediavest Group, joined Facebook as head of marketing communications for the central and Eastern Europe, Middle East, and Africa (CEEMEA) regions, The Drum reported.
Facebook-owned photo- and video-sharing network Instagram just went big-time on Madison Avenue, as Ad Age reports that Instagram received a year-long commitment, totaling up to $100 million in ad spending, from Omnicom.
Facebook announced the formation of its U.K. Advisory Board, aimed at strengthening the relationships between brands and agencies in the U.K. and the social network.
If you’re going to produce an infographic about reaction on Facebook to the death of Apple co-founder Steve Jobs, it might not be the worst idea to check on the spelling of “Zuckerberg.”
More than half of all content shared on the web occurs via Facebook.