startups

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!

WhatsApp Co-Founder Brian Acton: We’ll Bring Facebook ‘Another Billion Users’

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As soon as the ink dried on Facebook’s acquisition of messaging application WhatsApp, industry leaders questioned whether the social network overpaid with its $19 billion buy. So why did Facebook do it? WhatsApp Co-Founder Brian Acton discussed how the company can help Facebook in the future at an event in Palo Alto, Calif., Wednesday night, hosted by Stanford University-spawned startup incubator StartX.

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Why Facebook Rejects Startups

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Insiders know that getting close to Facebook product teams is the best the way to take your business to the next level. Pitching Facebook as a startup is hard, though. New Facebook features create a virtual gold rush for platform developers. New Facebook application-programming-interface features enable new ways to monetize virtual goods in social games, for example. New Facebook ads features create new ways to target advertising to specific users — audience segments like “everyone who has purchased virtual goods on Facebook” — creating huge opportunities for those who move to monetize first.

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