Brands love to connect with Facebook friends in a variety of ways — through discounts, conversation, applications, and crowdsourcing, among others. But some brands are finding that the social good is also an effective way of building relationships with their fans. Social Reality, which creates apps for several Fortune 500 companies, talked with AllFacebook about how brands have built awareness by working with those who have liked the page for charitable causes.
You don’t have to be in Kansas City to have some fun with tonight’s Major League Baseball Home Run Derby. Several Facebook pages have planned games and contests for the exhibition, where top baseball players try to hit as many home runs as possible. You could even win a giant “like” foam finger.