We recently sat down with Chad Wittman, founder of EdgeRank Checker, to talk about his company’s newest product — PostAcumen. Wittman talked about what PostAcumen can offer for major brands on Facebook and how it can solve the problem of return on investment.
There are several ways to track Facebook pages’ performance, but AgoraPulse is working on a way for page administrators to compare their stats to those of similar pages. The company recently launched Barometer, allowing those who manage Facebook pages to see their rates of engagement and reach, as well as how they stack up against pages of similar size.
Facebook page administrators want to go where the conversation is. It’s not always in the most recent post. That’s what PageLever’s newest product — Now — wants to solve. With PageLever Now, marketers can see real-time analytics based on the most recent likes, comments, and shares, whether the post happened today, yesterday, or last month.
For years, Mixi has been the social media site of choice in Japan. But new reports suggest that Facebook could overtake Mixi by the end of the year, thanks to The Social Network and a model that promotes more sharing of information.
Social statistics tracker ComScore recently released the latest Power of Like report, this one examining how Europeans use Facebook and other social media sites. The paper notes that in the United Kingdom, France, and Germany, 32 percent of users’ Facebook time is spent on the news feed page.
Managing a social media campaign (Facebook page, Twitter account, YouTube channel, etc.) can be exhausting and expensive. Viralheat is hoping to ease that stress. The company announced Tuesday that it has launched a free service for Facebook page administrators to both track key statistics about their fans, as well as manage their accounts.
Facebook advertising platform Nanigans turned to the alma mater of Facebook Co-Founder and CEO Mark Zuckerberg to bolster its advisory team, tapping Harvard University Assistant Professor of Statistics Edoardo M. Airoldi, director of the Harvard Laboratory for Applied Statistical Methodology, as a technical advisor.
Just how much influence does Facebook wield over the Web? According to a study by Zyxt Labs, a lot. The Seattle-based lab studied roughly 1.3 billion URLs via Common Crawl and found that 22 percent of them reference Facebook.
Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking “like,” and actually visiting a business’ online store.