Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking “like,” and actually visiting a business’ online store.
Unfriending can be a delicate, dramatic task. There are a variety of reasons why people do it: Maybe someone is an oversharer, or an ex-boyfriend or girlfriend, and you’d just feel better off disconnecting. Cambridge University recently published a study showing why people unfriend each other on Facebook.
Who really has the most influence on Facebook: Men or women? Married people or singles? That’s what two New York University scholars wanted to find out. Their study, published in Science Magazine, revealed some interesting data points.
Online analytics firm ComScore released the latest figures Wednesday about how many people are visiting Facebook. The report showed that unique visitors were down in May from April and March, indicating that the site’s growth might be tapering off.
According to a new study from Kelly Services regarding social media in the workplace, 53 percent of people polled in the Americas region think that checking Facebook and other social media websites hampers productivity at work. The study also revealed how different generations interact online.
Facebook continues to quietly add and tweak features behind-the-scenes, without fanfare or announcements, and the latest example is the addition of a percentage link to posts on brand pages, which enables page administrators to see what percentage of the users who like the page have seen the post.
Parents and their kids play a cat-and-mouse game on Facebook: The former tries to keep tab on the latter, which responds by running faster, prompting the former to do the same. Kids know that their parents are watching and think that ignoring their folks’ friend requests takes care of the problem. Parents realize that they’re being ignored and get desperate. Desperation leads to the kinds of behavior unearthed in a survey by security software maker AVG.
More Fortune 500 companies have corporate Facebook pages than Twitter aliases, only by a slight margin. Some 58 percent have corporate pages on Facebook, compared to 56 percent last year. And 62 percent of them have corporate Twitter accounts.