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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

RockYou Beats Out Slide as Top Facebook Developer

While RockYou and Slide have been battling for the top developer spot with their Facebook applications, the recent changes made to Facebook’s design have caused an uproar in terms of applications’ status, distribution and permeation.

As Nick noted earlier this month, both RockYou and Slide began to recover from the drop in traffic the Facebook redesign had on their respective applications, and are back to battling it out for the top spot yet again. Nearly two weeks ago it looked as though RockYou would overtake Slide in terms of active montly users, and today we see that this is still the case.
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Facebook Moves Closer to U.S. Domination

Facebook has moved one step closer to becoming the largest U.S. social network according to the latest data from Compete.com. Data from October shows that Facebook grew domestically by almost 4 million while MySpace continued their monthly decline, shedding over 1.58 million users, despite the launch of their highly buzzed MySpace Music product.

It’s clear that in the U.S. users are shifting from MySpace to Facebook and there are no signs that the trend is stopping anytime soon. Facebook also continues to experience massive growth abroad with more than 120 million active users. At Web 2.0 Summit today in San Francisco, Mark Zuckerberg suggested that around 50 percent of users return to the site daily.

I’m not sure if he misstated that metric but it’s clear that the site is highly addictive and enjoys a rapidly growing user base. While the latest data wasn’t that surprising, the company had a flat month previously suggesting that their domestic growth might begin to slow. For now there is no slowing and the site continues to surge.

We’ll continue to monitor both domestic and international growth as Facebook expands. At this rate, Facebook could potentially surpass MySpace by the end of the year.

-Compete Facebook vs MySpace Screenshot-