Even though Android overlay Facebook Home was introduced April 4, after the first quarter had already ended, those expecting Home to be a big part of Facebook’s first-quarter earnings call Wednesday were sorely disappointed.
Facebook will announce Wednesday afternoon how well it did financially in the first quarter of this fiscal year. The company has been aggressive about rolling out ad products, and it deepened its relationship with firms such as Datalogix to give advertisers better purchasing data. Let’s take a look at what others think ahead of Wednesday’s earnings call.
Has Facebook done enough to become a viable advertising vessel? We’ll find out Wednesday, when the company presents its fourth-quarter earnings report. Already, Sterne Agee is standing by its buy rating for Facebook by predicting that Wednesday’s call will be a positive one.
Facebook got some good news on Wall Street Tuesday, as Sterne Agee boosted its share-price target for the social network to $32 from $26 and maintained its buy rating on the stock.
Facebook’s goal of maintaining the integrity of its user experience while increasing advertising revenue at the same time is being achieved by its mobile sponsored stories, but the social network’s test of promoted posts is a bust, according to the results of a survey of more than 750 Facebook users in the U.S. last week by Sterne Agee, using the SurveyMonkey platform.
Analysts are starting to chime in on Facebook’s May 18 initial public offering, and so far, the chiming has been in harmony with the social network.