Sterne Agee

4Q EARNINGS CALL: Facebook’s Mobile Ad Revenue Of $1.25B Accounts For 53% Of Total Revenue; Monthly Active Users Now Total 1.23B, 296M Mobile-Only

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If there were any doubts that Facebook is now a mobile company, the social network’s fourth-quarter earnings call Wednesday quashed them all, as mobile ad revenue during the period topped the $1 billion mark for the first time, at $1.25 billion — higher than the company’s total revenue in the fourth quarter of 2012 — and it also accounted for more than one-half of total revenue for the first time, at 53 percent.

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Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!

Report: Facebook Mobile Sponsored Stories Are Working, But Promoted Posts Aren’t

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Facebook’s goal of maintaining the integrity of its user experience while increasing advertising revenue at the same time is being achieved by its mobile sponsored stories, but the social network’s test of promoted posts is a bust, according to the results of a survey of more than 750 Facebook users in the U.S. last week by Sterne Agee, using the SurveyMonkey platform.

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